Data Driven Business

Why a Privacy Policy?

The Data Driven Business privacy policy (the “Privacy Policy”) recognizes that you need appropriate protection and management of personally identifiable information that you share with us, including any information that identifies you personally, such as name, address and telephone number.

We have established this privacy policy so you can understand how carefully we intend to treat the information you provide to Data Driven Business.

What information does Data Driven Business collect?

We gather certain personal information about you, including your:

  • name
  • e-mail address
  • title
  • company

Certain portions of the Web Site may prompt you to provide other personal information in your user profile, may ask you to answer demographic or personal preference questions, or may ask for financial information to complete a purchase. You may choose not to provide this information, but if you do so, you may be unable to access certain options, offers and services on the Web Site.

We also track the Internet address of the domains from which users visit us and information about which advertisements are displayed to a user, which advertisements a user clicked on and a user’s other interactions with the Web Site. Data Driven Business also tracks users’ traffic patterns throughout their online sessions, including which web sites a user visits while using the Web Site and which pages a user views while using the Web Site.

How We Gather Information

Forms

When you register with Data Driven Business, the registration form requires you to give us certain personal information. We also gather information through other forms or questions that you may answer on the Web Site.

Cookies

Some of the pages on the Web Site utilize cookies so that we can better serve you with more tailored information when you return to our site. Cookies are identifiers that a web site can send to your browser to keep on your computer to facilitate your next visit to our site. You can set your browser to notify you when you are sent a cookie, giving you the chance to accept or reject it. The information we collect and analyze is used to improve our service to you. We use cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our site, and to provide us with the technical information for the personalization that lets us customize our site to your preferences.

Other

We use software to track the Internet address of the domains from which users visit us.

How We Use Information

Information we obtain from you is used to:

  • provide and/or improve our level and scope of service to you, including sending additional newsletters or mailings from us or our affiliates that may be of interest to you
  • fulfill your requests for certain products and services, such as newsletters
  • analyze trends and statistics
  • diagnose problems with our server and to administer our Web Site
  • gather and analyze demographic and marketing information
  • allow Data Driven Business to send you updates and other information regarding the Web Site
  • allow Data Driven Business to send you promotional information that may be of interest to you
  • with your consent, to allow third parties to send you promotional information that may be of interest to you

With Whom Do We Share Your Information?

Personally Identifiable Information

We may make your personally identifiable information available to third parties when:

  • we have your consent to share the information
  • they provide services or products on behalf of Data Driven Business; provided that they do not have the right to use your information for any purpose other than to provide the applicable service
  • you use co-branded services
  • they are affiliates subject to privacy policies that protect your personally identifiable information from disclosure to third parties in a manner similar to this Privacy Policy.
  • we sell, assign or transfer a part of our business that provides a particular service to you; provided that your personally identifiable information may be sold, assigned or transferred only to the acquirer as a part of such transaction
  • we are required to do so by law, regulation, rule or court order; pursuant to requests from governmental agencies or law enforcement authorities
  • necessary to identify, contact or bring legal action against someone who may be violating our User Agreement
  • necessary to protect Data Driven Business, our members or other third parties including, without limitation, other emergency situations

If you wish to opt out of any service from Data Driven Business or to revoke any previously provided consent, please update your profile

Non-Personally Identifiable Information

Without your consent, Data Driven Business may aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other parties for marketing, promotional and other purposes. Except as set forth above, we do not disclose without your consent any information that could be used to identify you personally.

How to Update Information
You may update information previously provided to Data Driven Business, including any consents provided to or withheld from Data Driven Business, by changing your user profile.

Third Party Advertisers
Third parties may display ads on our site. These ads may contain cookies. While we use cookies in other parts of our Web Site, cookies received with banner ads may be collected by ad companies, and we may not have access to this information or be able to control its distribution.

Discussion Forums
The Web Site may make chat rooms, forums, message boards and/or news groups available for you to use. Please remember that any information that is disclosed in these areas becomes publicly accessible and you should exercise caution when deciding to disclose your personal information.

Links to Other Sites
The Web Site may contain links to other sites. Data Driven Business is not responsible for the privacy practices or the content of such web sites, notwithstanding the inclusion on such sites of the trademarks of Data Driven Business.

This Policy Subject to Change
We may modify this privacy policy from time to time. Our current privacy policy will be published on our Web Site. If you have any questions or if you do not understand any provision of this privacy policy, e-mail ddbw@risingmedia.com.

Legal Agreement
This Privacy Policy forms a legal agreement between you and Data Driven Business. Your use of the Data Driven Business, any disputes arising from it, is subject to this Privacy Policy as well as our User Agreement and all of its dispute resolution provisions including arbitration, limitation on damages and choice of law. You agree that the Electronic Communications Privacy Act (the “ECPA”) shall not apply to any communications with Data Driven Business. We reserve the right to change our Privacy Policy and our User Agreement at any time. All changes to this policy will take effect upon posting to the Site. If we make material changes to this policy, we will post them and will indicate at the top of this page the policy’s new effective date. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If you have any questions about this Privacy Policy, the practices of this Web Site or your dealings with this Web Site, please contact

Rising Media, Inc.
211 E. Victoria Street, Suite E
Santa Barbara, CA 93101
Tel: 805.965.3184
Fax: 916.314.9080

Thank you for your support of Data Driven Business and its Privacy Policy.