Data Driven Business

Author Bio

The Changing Landscape of B2B Sales

Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team at Salesforce.com, I...

eMetrics Summit Interview Series: Tony Stagg

In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics Strategy & Roadmap,” we asked Tony Stagg, Digital Marketing Strategist and Web Analytics Consultant at thinkDigital, a few questions about his work in digital...

Are you Mastering your Digital Analytics Process?

Methodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your attention? The sad...

Stéphane Hamel, Director of Innovation, Cardinal Path

Stéphane is the Director of Innovation for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients.  His knowledge and thought leadership led the...

The Point Of Prism

  A while back I asked via my twitter feed what people thought about the Prism issue. Here is a link to the video of Eric Snowden breaking his silence if you want to understand what all the...

Steve Jackson, CEO, Quru

Steve is a well known analytics specialist, author and speaker. A pioneer in the industry since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006....

Analytics For Multi-Channel and Multi Device

Today’s consumers interact with multiple channels. For example, the same customer may have touchpoints that include word-of-mouth, billboards, Facebook ads, in-app promotions, and call centers. Today’s consumers can “replicate themselves,” meaning that they can use multiple devices...

Successful Content Marketing

What gets measured gets managed (Peter Drucker) We’ve often heard this famous quote by Peter Drucker. And it’s true…If we don’t set goals and objectives, and then frequently measure against them, we may be moving fast, but...

Career Guidance for Digital Analysts

Web Analytics is a relatively new field and growing rapidly, both in scope of work, and in industry size. While our field originally started focusing on the website, analytics professionals today are often responsible for web analytics,...

Data Visualization In The Allosphere

The AlloSphere, a 30-foot diameter sphere built inside a 3-story near-to-anechoic (echo free) cube, allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. It is...

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