Data Driven Business

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Talking Shop with Matthias Bettag

I first met Matthias at an eMetrics conference a few years back. Since that time I have enjoyed catching up at various industry events in the States and it was a real pleasure to visit Berlin this summer and see Matthias in action as he was leading the DA Hub event there. I was lucky

TechnologyAdvice Interviews Jim Sterne about the eMetrics Summit

Jim Sterne, founder of the eMetrics Summit and current Board Chair of the Digital Analytics Association, spoke with TechnologyAdvice host Clark Buckner about the beginnings of the conference brand, how it evolved and established itself in several...

From Bentonville to Bangalore: An Interview with Pramod Singh

I met Pramod Singh in 2001, when he was a data miner at Compaq Computers. Second time we met the day after HP announced its acquisition. His data background goes back much farther, his current position much...

eMetrics Summit Interview Series: Tim Wilson

In anticipation of his upcoming keynote presentation at the eMetrics Summit Boston, “Optimizing Your Process for Being Data-Driven,” we asked Tim Wilson, Partner at Web Analytics Demystified, a few questions about his work in digital analytics. Q....

Going Viral: A Social Video Starter Guide

According to a recent study, trends indicate that 74% of all internet traffic in 2017 will be video-based. The data doesn’t lie, and it indicates that online video communities are becoming one of the strongest sources for...

How to Use Data to Deliver More Customer Value

Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering to becoming useful to your users. As we...

Understanding the Internet Shift

In 2014 the Internet is shifting due to the growth of the new Top Level Domains (TLDs). Domains such as .Photo, .Club, and .Technology have already gone live, joining .Com and .Net as legitimate places to do...

The State of Data

Data is (even) more valuable than you think — It’s gold. It’s oil. It’s the future. Data is a lot of things to a lot of people. But, if it isn’t used wisely, it’s worthless. You’ve heard this...

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I found the headline above in Paco Underhills’ book, Why We Buy, The Science Of Shopping. I found myself comparing many of the things he has measured in the retail world to the tests we’ve done with...

Follow the Data

Follow the money” is a wise aphorism when dealing with motive. “Follow the data” is a wise aphorism when dealing with an asset that is intangible, ever-changing and evermore important to the wellbeing of your organization. Where...

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