Data Driven Business

Archive for September, 2013

Measuring the value of Intangibles

  At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built to Last. We want to earn our clients €1,000,000,000. A billion euros of revenue that our activities have directly contributed...

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