Archive for August, 2014
Jim Sterne, founder of the eMetrics Summit and current Board Chair of the Digital Analytics Association, spoke with TechnologyAdvice host Clark Buckner about the beginnings of the conference brand, how it evolved and established itself in several strategic locations across the globe, what attendees can expect at eMetrics Summits’ events, and why they should...
eBook: A Visual Content Marketing Strategy. Featuring advice from 10 top content marketing brands including: EMC Corporation, Cisco Systems, Tumblr, Microsoft and LinkedIn plus content marketing experts Pam Didner, Carla Johnson, Mark Schaefer, Lee...
If you have spent any time on any of the digital measurement social media channels the past year or more you have surely seen the tweets and great content from Blair Reeves who blogs...
By: Federica Cherubini, journalist and program manager, World Association of Newspapers and News Publishers (WAN-IFRA)
Originally published at
www.pbs.orgBelow is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part...
I met Pramod Singh in 2001, when he was a data miner at Compaq Computers. Second time we met the day after HP announced its acquisition. His data background goes back much farther, his...
In anticipation of his upcoming keynote presentation at the eMetrics Summit Boston, “Optimizing Your Process for Being Data-Driven,” we asked Tim Wilson, Partner at Web Analytics Demystified, a few questions about his work in...
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade....
