Data Driven Business

Archive for October, 2014

What it takes to be data driven

Andreas and Peter went to Boston eMetrics 2014 to catch up with the newest Web Analytics trends and to meet and hear from some of the leading industry masterminds.   Read about what it takes to be data driven in their conference report and why you should always think about the business goals before...

The Best Response to ‘What’s Our Social Media ROI?’ #eMetrics

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not, according to Jeffrey Doak, vice...

12 Free Social Media Tools

If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools...