Author Bio
The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...
Adam R. Kahn serves as Chief Operating Officer, Rising Media, Inc, as well as Publisher of Predictive Analytics Times and eMetrics Times. A graduate of Northeastern University (M.S., 1996) and Hofstra University (B.A., 1993)...
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the...
By: Andrew Edwards, CEO, Technology Leaders
In the summer of 2012 I began to write about a digital analytics phenomenon wherein many analytics tool vendors had begun making claims they could join data from multiple sources and display the results...
As Conversion Optimization Professionals, our job is to identify components of websites that are hurting the company’s conversion rates and revenue. In some cases, where the site has already been tested or happens to...
As an analyst at a marketing agency I get to monitor web analytics on over 200 websites. It’s great to query data across many sites to run comparative analysis. Recently I created a segment...
The internet has reshaped the consumer’s path-to-purchase more than anything since Bulova aired the first television advertisement in 1941. Although online advertising has been around since Prodigy was promoting Sears’ products in the 1980s,...
As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve, and 2012 proved to be...
By: Blandon Casenave, Vice President of Digital Media Research, NBC Universal
How much implementation? How much reporting? How many man hours? Although it’s hard to come up with a number for each of these dimensions as it relates to getting measurement strategy off the ground,...
By: Wendy Greco, Web Analytics Demystified
The use of web analytics technology has the potential to drive amazing transformations in the digital world. By leveraging great measurement technology, smart analysts across the globe have been able to recommend improvements that...
