social media
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let’s think about this for a minute. Brands today have more options for content marketing, such...
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. If you ask 10 different people in the digital marketing industry whether social...
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...
Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if...
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...
Facebook advertising is more important than ever in 2014. If you want your business to succeed on Facebook this year, you’re going to have to start taking advertising seriously. However, there are still some...
Pinterest is more popular than Twitter with U.S. consumers, and Instagram is making strides, Pew says. But Facebook remains the most widely used social network among U.S. online adults by far. For the first...
