Data Driven Business

Social Networks

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let’s think about this for a minute. Brands today have more options for content marketing, such...

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...

Get Psyched: 15 Ways to Catapult Conversion by Getting in Your Prospect’s Head

Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.”  I ran that phrase in Google Trends to see if...

Sustainable SEO Methods and Tools That Work in 2014 [INFOGRAPHIC]

It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...

6 Misconceptions About Facebook Advertising

Facebook advertising is more important than ever in 2014.  If you want your business to succeed on Facebook this year, you’re going to have to start taking advertising seriously.  However, there are still some...