Data Driven Business

uplift modeling

Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics

I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t enough, what about social, mobile and digital disruption? Then of course there’s the (ubiquitous) marketing ROI question. Let’s not forget...