Original Content
By: Stephane Hamel, Director of Strategic Services,
Cardinal PathMethodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your attention? The sad reality is that analysts are so busy they barely ever take time to think about how they...
A while back I asked via my twitter feed what people thought about the Prism issue. Here is a link to the video of Eric Snowden breaking his silence if you want to understand...
By: Nasser Sahlool, Director of Client Strategy,
DAC Group Digital marketers have to change the way they look at SEO – that is the loud, clear and consistent message that has been coming out of Google for months. The primary indicators are: The...
By: Andrew Edwards, CEO, Technology Leaders
In the summer of 2012 I began to write about a digital analytics phenomenon wherein many analytics tool vendors had begun making claims they could join data from multiple sources and display the results...
As Conversion Optimization Professionals, our job is to identify components of websites that are hurting the company’s conversion rates and revenue. In some cases, where the site has already been tested or happens to...
As an analyst at a marketing agency I get to monitor web analytics on over 200 websites. It’s great to query data across many sites to run comparative analysis. Recently I created a segment...
The internet has reshaped the consumer’s path-to-purchase more than anything since Bulova aired the first television advertisement in 1941. Although online advertising has been around since Prodigy was promoting Sears’ products in the 1980s,...
As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve, and 2012 proved to be...
By: Blandon Casenave, Vice President of Digital Media Research, NBC Universal
How much implementation? How much reporting? How many man hours? Although it’s hard to come up with a number for each of these dimensions as it relates to getting measurement strategy off the ground,...
By: Wendy Greco, Web Analytics Demystified
The use of web analytics technology has the potential to drive amazing transformations in the digital world. By leveraging great measurement technology, smart analysts across the globe have been able to recommend improvements that...
