Original Content
By: Steve Jackson, CEO,
QuruAs the CEO of a strategic digital marketing agency I am very lucky. I get to see what makes a business work. I get to see strategy, how companies allocate marketing spend, do lead generation, customer service, see what they think about marketing testing, what they know about analytics, how they tie in customer...
By: Kevin Hillstrom, President, MineThatData
I’m guessing this has happened to you. When I was Vice President of Database Marketing at Nordstrom, I reported to the Chief Marketing Officer. The CMO at a ten billion dollar a year business...
THE Q & A Continued……….. Peter O’Neill, eMetrics Summit Confernce Chair How much impact do you see privacy laws having on your day to day work, now and in the next year? Doug Hall,...
I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To...
By: Avinash Kaushik, Author, Digital Marketing Evangelist - Google, Co-founder -
Market MotiveGoogle+ and Facebook and every other social network suffers from spam. I just bumped into an example that shows how clever these fine folks are becoming. Someone tweets. Spammer favourites. You look to see...
By: Kevin Hillstrom, President, MineThatData
Executives. Sometimes, we think Executives are brilliant (Steve Jobs). Sometimes, we call them “HiPPOs”. The term represents “Highest Paid Person’s Opinion”. I detest this label, and for good reason. I was an analyst. I...
DAA Interview with Jim Sterne: Allaedin Ezzedin Jim Sterne, Co-Founder & Current Chairman of the Digital Analytics Association, recently asked Allaedin Ezzedin, Web Analytics Manager at E-Nor, a few questions about his work in...
By: Steve Jackson, CEO,
Quru At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built...
eMetrics Summit Interview Series: Alexandra Soubrier In anticipation of her upcoming keynote presentation at the eMetrics Summit Boston, “The Avinash Program & Owned Media KPIs at Unilever,” we asked Alexandra Soubrier, Senior Manager Marketing...
By: Jim Sterne, Founder, eMetrics Summit
In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics Strategy & Roadmap,” we asked Tony Stagg, Digital Marketing Strategist and Web Analytics Consultant at thinkDigital, a few questions about his...
