Data Driven Business

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Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1 Item with bold emphasis And a link: official WordPress site Step one Step two Step three This content is only...

Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1...

Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1...

Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1...

Test Post for WordPress

This is a sample post created to test the basic formatting features of the WordPress CMS. Subheading Level 2 You can use bold text, italic text, and combine both styles. Bullet list item #1...

Is the CMO Dead?

A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it...

Google Analytics Segments Best Practices

Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build them instead of just being overwhelmed with a "best segments" posts? If your answer to...

5 Reasons You Absolutely Must Optimize Your Website for Mobile

The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load...

Three Frameworks in Forty Minutes

Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand...

Marketing Technology Landscape Supergraphic (2014)

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for...

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