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The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Considering how important...
Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand...
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for...
By: Stephane Hamel, Director of Strategic Services,
Cardinal PathMethodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your...
