Data Driven Business

11 years ago
Social spamming: Twitter edition.

Google+ and Facebook and every other social network suffers from spam. I just bumped into an example that shows how clever these fine folks are becoming.

Someone tweets. Spammer favourites. You look to see who it is. You get a “Buy Twitter followers” link. Sweet!

Wait. That is not the end of the story.

The link (only open in Incognito, just to be safe) takes you to (I’m leaving the affiliate id there, why not give the spammer credit :)).

Where you are promised, this is precious: Real Twitter Followers

Oh that’s not the cutest part. The cutest part is this: “Express Delivery!”

I’m not making this up. Current rate $79 for 5,000 real twitter followers.

Two closing thoughts…

It is very clever that “Ms. Cannon” is choosing not just to tweet a whole bunch of “BUY FOLLOWERS” links, that would trip Twitter’s spam filters. She is favoriting posts (causing people like me to find her!), she is retweeting other people’s posts. Also a nice way to get attention. Kudos Ms. Cannon.

This is a fantastic demonstration of the stupidity of Marketers. We want more followers, Likes, +1s, Circles, because we believe that is proof of our marketing power. That in turn fuels businesses like these who are only delighted to deliver your “social proof,” for $79. If we cared about what mattered, Amplification Rate, Applause Rate, Conversation Rate, Economic Value (, we will end up creating real social relationships that show real social proof.

Am I optimistic that will happen? Only a little bit. Because most Marketers want easy outcomes. No one is incentivised to think of long term value. Because the CMO just asks: “How many Likes do we have on Facebook?”

Ms. Cannon you are going to be rich!

#incentives #realsuccess #socialproof

By: Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive

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