Data Driven Business

Branding

10 Lessons from CMOs That Kick Ass [SLIDESHARE]

Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to react to what’s going on around you as well as help steer your brand toward where the market is heading,...

Get Psyched: 15 Ways to Catapult Conversion by Getting in Your Prospect’s Head

Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.”  I ran that phrase in Google Trends to see if...