Data Driven Business

jim sterne

How to make customers happy about being monitored and analysed

Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented.

eMetrics Summit Interview Series: Brian Melinat

eMetrics Summit Interview Series: Brian Melinat In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics of the Future,” we asked Brian Melinat, Social Media Listening Consultant at Dell, a few...

Are you Mastering your Digital Analytics Process?

Methodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your...

Jim Sterne, Executive Editor, Data Driven Business Week

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing,...