Marketing
eBook: A Visual Content Marketing Strategy. Featuring advice from 10 top content marketing brands including: EMC Corporation, Cisco Systems, Tumblr, Microsoft and LinkedIn plus content marketing experts Pam Didner, Carla Johnson, Mark Schaefer, Lee Odden, and Jim Kukral. This is the 3rd in a series of 4 eBooks featuring select speakers presenting at the...
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade....
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways...
Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to...
Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if...
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies — or at Least Product Managers,” it’s no surprise that Big Data is such a...
By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at
huffingtonpostWith the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...
