Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand growth, these three cartographers outline the path from the seas of uncertainty, through the swamps of setbacks, up the slopes of hope to the pinnacle of best practices. Bring your own compass.
Speakers: Dylan Lewis , Group Manager, Web Measurement, Intuit
Carey Wilkins , Partner & President, Evolytics
Alex Langshur , Co-Founder & Senior Partner, Cardinal Path
At his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on listening to behavior of web visitors.
Carey Wilkins is a veteran digital marketer, bringing over 16 years of digital marketing and digital analytics experience to enterprise organizations in financial services, personal communications, retail, software development, entertainment, telecommunications, consumer packaged goods and non-profit industries.
Carey is a Partner and President of Evolytics, one of the leading digital analytics consultancies in the United States. Evolytics focuses on digital measurement and marketing optimization for business evolution and brand growth. Having spent the entirety of her career on the agency and consulting side of the business, Carey has become an expert consultant providing strategic guidance for building innovative, actionable and profitable digital measurement teams and programs as well as providing game-changing digital measurement techniques that drive business results.
Carey is an active member of the Digital Analytics Association. She graduated from the University of Kansas with a Bachelor of Science degree in Journalism/Advertising and received her MBA from the University of Missouri.
Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is one of the largest pure-play digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to convert visits to value, and prospects into customers.
Alex is the past-President and a Director Emeritus of the Web Analytics Association (WAA), teaches web analytics and online marketing optimization courses for the University of British Columbia, the US Federal Governments’ Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.
Alex lives in Boston with his wife, two sons and golden retriever.