Archive for July, 2013
By: Adam Greco, Senior Partner, Web Analytics Demystified
Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team at Salesforce.com, I helped run a huge lead generation operation in which the website and sales force churned through leads...
By: Jim Sterne, Founder, eMetrics Summit
In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics Strategy & Roadmap,” we asked Tony Stagg, Digital Marketing Strategist and Web Analytics Consultant at thinkDigital, a few questions about his...
By: Stephane Hamel, Director of Strategic Services,
Cardinal PathMethodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your...
Stéphane is the Director of Innovation for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients. His knowledge and thought...
By: Jim Sterne, Founder, eMetrics Summit
Sh*t Digital Analysts Say By now you must know about the amazingly erudite and funny https://twitter.com/shitmydadsays. It became a book and a short-lived TV series with William Shatner. It also spawned a rash of...
Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet...
A while back I asked via my twitter feed what people thought about the Prism issue. Here is a link to the video of Eric Snowden breaking his silence if you want to understand...
Steve is a well known analytics specialist, author and speaker. A pioneer in the industry since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’...
Today’s consumers interact with multiple channels. For example, the same customer may have touchpoints that include word-of-mouth, billboards, Facebook ads, in-app promotions, and call centers. Today’s consumers can “replicate themselves,” meaning that they can...
By: Judi Samuels, Content Strategist, Our Kids Media, Inc.
What gets measured gets managed (Peter Drucker) We’ve often heard this famous quote by Peter Drucker. And it’s true…If we don’t set goals and objectives, and then frequently measure against them, we may be...
