Archive for April, 2014
Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of those years. What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a...
There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those...
It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way...
The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load...
Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating...
For those who think technology alone can make their marketing efforts more successful, the chief marketing officer of Adobe has some advice: “I wouldn’t waste your money on it.” Ann Lewnes offered the candid...
Follow the money” is a wise aphorism when dealing with motive. “Follow the data” is a wise aphorism when dealing with an asset that is intangible, ever-changing and evermore important to the wellbeing of...
