Data Driven Business

Author Bio

Big Data Fuels Spying and Context Marketing

With the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...

The Biggest Marketing Strategy Mistake You Can Make: Not Using Big Data

The best predictor of the future is the past—that’s been a mantra in business for decades. But how is your company figuring out what its past actually is, and how are you implementing that...

The Persuasive Analyst and the Executive

Executives. Sometimes, we think Executives are brilliant (Steve Jobs). Sometimes, we call them “HiPPOs”. The term represents “Highest Paid Person’s Opinion”. I detest this label, and for good reason. I was an analyst. I...

4 Ways to Fail at Conversion Rate Optimization Read

Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...

Data-driven marketing versus Big Data marketing…Huh?

If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and...

Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics

I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...

6 Basic Mistakes Marketers Make About Big Data

Sure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...

Deadly Conversion Rate Optimization Mistakes that Marketers Make

1. Mistake: Optimizing for Conversion at the Expense of Your Must-Have Experience Too often testing is done to optimize conversion of a particular page or marketing element without consideration for the overall goal of...

Measuring the value of Intangibles

  At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built...

Kevin Hillstrom, President, MineThatData

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet...

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