Author Bio
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...
A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for...
Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to...
Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if...
The European Parliament today cemented the strong support previously given at committee level to the European Commission’s data protection reform (MEMO/13/923 and MEMO/14/60) … The data protection reform will ensure more effective control of...
Being an Analyst offers new insight into business and an opportunity to shape the future of a company – but often the workday isn’t all that was promised in the job description. Krista reviews...
Last year, members of the Digital Analytics Association spent an evening at Fenway Park with Tim. This year, Tim comes to us and shares his analysis of America’s favorite pastime. Fan surveys, ticket pricing,...
Online marketing and digital analytics may not be brain surgery, but Justin Cutroni did, in fact, start out as a rocket scientist. That’s a good start for somebody who would end up bearing the...
Back by popular demand, Stéphane steps back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics (driving business success) to the most optimal...
Getting an organization to adopt a data-driven strategy is the first step. Getting them to change their ways is another matter. Most people are unwilling to take a first step without a clear destination,...
