Left-hand
Andreas and Peter went to Boston eMetrics 2014 to catch up with the newest Web Analytics trends and to meet and hear from some of the leading industry masterminds. Read about what it takes to be data driven in their conference report and why you should always think about the business goals before...
By: Dom Nicastro, staff reporter, CMSWire
Original published at
www.cmswire.comEver get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not, according to Jeffrey Doak, vice...
Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for...
Promoted Tweets are one of Twitter”s Advertising options to target to your audience, wherever they are on Twitter by paying for it. One of the biggest challenges that marketers & advertisers on Twitter face,...
eBook: A Visual Content Marketing Strategy. Featuring advice from 10 top content marketing brands including: EMC Corporation, Cisco Systems, Tumblr, Microsoft and LinkedIn plus content marketing experts Pam Didner, Carla Johnson, Mark Schaefer, Lee...
If you have spent any time on any of the digital measurement social media channels the past year or more you have surely seen the tweets and great content from Blair Reeves who blogs...
By: Federica Cherubini, journalist and program manager, World Association of Newspapers and News Publishers (WAN-IFRA)
Originally published at
www.pbs.orgBelow is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part...
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade....
By: Desmond Wong Desmond, Head of Content, Community, and Creative teams,
AgilOneOriginally published at
www.agilone.comPredictive analytics can be a confusing topic for even the most experienced marketers. There are behavioral clusters, brand-based clusters, likelihood-to-buy algorithms, and many more predictive models. Luckily for us, our friends over BI Software...
Do you need to learn more about the Audience reports in Google Analytics? Do you want to know more about your website visitors? Understanding the demographics, behaviors and interests of your website visitors improves...
