Data Driven Business

10 years ago
Why Your Brain Loves Visual Content – infographic

Why is visual content so important?

Visual content is one of the most powerful communication mediums available to brands today. It’s simple: human brains process visuals more efficiently than text alone, which makes visual content (like photos and videos) more interesting and engaging.

This infographic from columnfivemedia breaks down why we love visual content.

Why Our Brain Loves Visual Content - #infographic #Contentmarketing #socialmedia - Humans are biologically wired to process the world visually, which is why making content more visual increases its impact and efficacy.

Top image via: ernestoolivares

By: Irfan Ahmad, editor,
Originally published at

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