Data Driven Business

Videos

How to make customers happy about being monitored and analysed

Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your customers are happy about being monitored, analysed and segmented.

Analytics For Multi-Channel and Multi Device

Today’s consumers interact with multiple channels. For example, the same customer may have touchpoints that include word-of-mouth, billboards, Facebook ads, in-app promotions, and call centers. Today’s consumers can “replicate themselves,” meaning that they can use multiple devices...

Data Visualization In The Allosphere

The AlloSphere, a 30-foot diameter sphere built inside a 3-story near-to-anechoic (echo free) cube, allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial perception. It is...

Marketing Analytics The CMO Perspective

We have an over-abundance of data and a myriad of tools. We have plenty of process and technology to help our people sift, sort, slice and dice… but to what end? This panel of name-brand corporate analysts...

Lies, Damned Lies and Statistics

In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it? “Jaw-dropping”? “Unconvincing”?...

Smarter Commerce Conversations with John Lovett & Bryan Eisenberg

Bryan Kramer, CEO and President of Purematter talks with John Lovett, Senior Partner at Web Analytics Demystified and Bryan Eisenberg, Keynote Speaker, Eisenberg Holdings, LLC at Smarter Commerce Global Summit 2013 in Nashville. Bryan, John and Bryan...