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The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research...

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of...

  • 1 week ago
    Follow the Data

    Follow the money” is a wise aphorism when dealing with motive. “Follow the data” is a wise aphorism when dealing with an asset that is intangible, ever-changing and evermore important to the wellbeing of your organization. Where does it come from? Where does it go? Who has access? Who can modify it? How long should […]

  • 4 weeks ago
    How Abe Lincoln Would Do SEO

    If Abe was a Search engine optimization specialist (or SEO) I bet he’d do it differently than most companies do today. It’s not about gaming the system, it’s about adding value and helping people make a decision.  I first wrote about this around 2004, but it’s still relevant today. The data tells us it’s still […]

  • 1 month ago
    EU Legislators Decree the Impossible

    The European Parliament today cemented the strong support previously given at committee level to the European Commission’s data protection reform (MEMO/13/923 and MEMO/14/60) … The data protection reform will ensure more effective control of people over their personal data, and make it easier for businesses to operate and innovate in the EU’s Single Market. […]

  • Online marketing and digital analytics may not be brain surgery, but Justin Cutroni did, in fact, start out as a rocket scientist. That’s a good start for somebody who would end up bearing the title of Analytics Evangelist at Google and being the author of books on the subject: Performance Marketing with Google Analytics, was […]

  • 2 months ago
    Data Quality: Simplifying Isn’t Simple

    It happened again, and it happens on a daily basis. Someone posts a desperate plea for help in the 30,000-member strong Google Analytics G+ Community I’m co-managing with other industry experts: "Help, the data doesn’t look right." "But I followed the instructions!" We’re sure you did, but it isn’t always as cut and dried as […]

  • 2 months ago
    Turn On, Tune In, Drop Out

    I admit to experimenting with a bit of code here and then. I started off with the light stuff; a little BASIC here (but only on an Apple IIe);  a smattering of HTML there (but only in Notepad). I was a casual, social coder. Frankly, serious programming scared the heck out of me. Like LSD, […]

  • At the end of this post I have a challenge or a free offer for you. If you don’t agree with the next statement I’d love to hear from you either directly or in the comments section. You Most Likely Serve Mobile Users Worse Than Your Desktop Users When I look at the analytics of […]

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