Data Driven Business

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Andreas and Peter went to Boston eMetrics 2014 to catch up with the newest...

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come....

Email Marketing and Social Media seem to always be going head to head these...

  • 2 months ago
    Talking Shop with Matthias Bettag

    I first met Matthias at an eMetrics conference a few years back. Since that time I have enjoyed catching up at various industry events in the States and it was a real pleasure to visit Berlin this summer and see Matthias in action as he was leading the DA Hub event there. I was lucky […]

  • Jim Sterne, founder of the eMetrics Summit and current Board Chair of the Digital Analytics Association, spoke with TechnologyAdvice host Clark Buckner about the beginnings of the conference brand, how it evolved and established itself in several strategic locations across the globe, what attendees can expect at eMetrics Summits’ events, and why they should attend. […]

  • I met Pramod Singh in 2001, when he was a data miner at Compaq Computers. Second time we met the day after HP announced its acquisition. His data background goes back much farther, his current position much more exalted and his future is anybody’s guess. This guy knows data.                             Photo caption: Pramod Singh […]

  • In anticipation of his upcoming keynote presentation at the eMetrics Summit Boston, “Optimizing Your Process for Being Data-Driven,” we asked Tim Wilson, Partner at Web Analytics Demystified, a few questions about his work in digital analytics. Q. Where does digital analytics sit in your organization and how does it interface with your business units? Well, […]

  • According to a recent study, trends indicate that 74% of all internet traffic in 2017 will be video-based. The data doesn’t lie, and it indicates that online video communities are becoming one of the strongest sources for traffic generation in the world. If you want to be ahead of the curve and leading the pack […]

  • 5 months ago
    How to Use Data to Deliver More Customer Value

    Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering to becoming useful to your users. As we touched on last week, the real value of customer data is the value it can bring to your […]

  • 6 months ago
    Understanding the Internet Shift

    In 2014 the Internet is shifting due to the growth of the new Top Level Domains (TLDs). Domains such as .Photo, .Club, and .Technology have already gone live, joining .Com and .Net as legitimate places to do business. These new domains fall into several categories: business-based domains e.g. .Hotel; geographic domains like .NYC or .Berlin; […]

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