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Facebook advertising is more important than ever in 2014. If you want your business...
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success”...
It happened again, and it happens on a daily basis. Someone posts a desperate plea for help in the 30,000-member strong Google Analytics G+ Community I’m co-managing with other industry experts: "Help, the data doesn’t look right." "But I followed the instructions!" We’re sure you did, but it isn’t always as cut and dried as […]
I admit to experimenting with a bit of code here and then. I started off with the light stuff; a little BASIC here (but only on an Apple IIe); a smattering of HTML there (but only in Notepad). I was a casual, social coder. Frankly, serious programming scared the heck out of me. Like LSD, […]
At the end of this post I have a challenge or a free offer for you. If you don’t agree with the next statement I’d love to hear from you either directly or in the comments section. You Most Likely Serve Mobile Users Worse Than Your Desktop Users When I look at the analytics of […]
It used to be a very standard question: What were you doing before the Internet? These days, the answer is most likely, “I was in school,” but ten and twenty years ago, people came to online marketing and then digital analytics from a wide variety of careers and it was helpful to know your colleague’s […]
According to TNS Gallup over €1bn in sales from Finns went abroad in 2012, somewhere around 15% of the entire 9.65bn euros Finnish people spent online. I don’t think this is a Finnish problem I think the same is happening globally. The question is why? Are Finnish sites so bad? I think so yes. But […]
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three months, your special status as “the new kid on the block” has faded and you are just another employee. So, what […]
Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and lonely I was (barely joking!). A question emerged in my head: Why are so many organizations failing at analytics while a […]