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You’ve heard the refrain time and time again: Multi-platform media consumption is the new...
Sure, we’re all suffering from big data fatigue. But try to forget that for...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three months, your special status as “the new kid on the block” has faded and you are just another employee. So, what […]
Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and lonely I was (barely joking!). A question emerged in my head: Why are so many organizations failing at analytics while a […]
As the CEO of a strategic digital marketing agency I am very lucky. I get to see what makes a business work. I get to see strategy, how companies allocate marketing spend, do lead generation, customer service, see what they think about marketing testing, what they know about analytics, how they tie in customer retention […]
I’m guessing this has happened to you. When I was Vice President of Database Marketing at Nordstrom, I reported to the Chief Marketing Officer. The CMO at a ten billion dollar a year business has a lot of responsibility, and a whopper of a budget to boot! We’re talking hundreds of millions of dollars From […]
THE Q & A Continued……….. Peter O’Neill, eMetrics Summit Confernce Chair How much impact do you see privacy laws having on your day to day work, now and in the next year? Doug Hall, Conversion Works Very little. The correct application of web analytics relies very little (if at all!) on the identity and behavioural […]
I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To illustrate lets take a simple example Imagine you sell photography equipment, cameras, film, tripods, lenses, that kind of stuff. These days […]
Google+ and Facebook and every other social network suffers from spam. I just bumped into an example that shows how clever these fine folks are becoming. Someone tweets. Spammer favourites. You look to see who it is. You get a “Buy Twitter followers” link. Sweet! Wait. That is not the end of the story. The […]