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A chief digital officer could add digital chops to a company. Should he or...

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  • According to a recent study, trends indicate that 74% of all internet traffic in 2017 will be video-based. The data doesn’t lie, and it indicates that online video communities are becoming one of the strongest sources for traffic generation in the world. If you want to be ahead of the curve and leading the pack […]

  • 1 month ago
    How to Use Data to Deliver More Customer Value

    Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering to becoming useful to your users. As we touched on last week, the real value of customer data is the value it can bring to your […]

  • 2 months ago
    Understanding the Internet Shift

    In 2014 the Internet is shifting due to the growth of the new Top Level Domains (TLDs). Domains such as .Photo, .Club, and .Technology have already gone live, joining .Com and .Net as legitimate places to do business. These new domains fall into several categories: business-based domains e.g. .Hotel; geographic domains like .NYC or .Berlin; […]

  • 2 months ago
    The State of Data

    Data is (even) more valuable than you think — It’s gold. It’s oil. It’s the future. Data is a lot of things to a lot of people. But, if it isn’t used wisely, it’s worthless. You’ve heard this before: data is the new oil. Many CEOs have taken this to heart. Their response? Drill, baby, drill. […]

  • I found the headline above in Paco Underhills’ book, Why We Buy, The Science Of Shopping. I found myself comparing many of the things he has measured in the retail world to the tests we’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure and much of Pacos book […]

  • 3 months ago
    Follow the Data

    Follow the money” is a wise aphorism when dealing with motive. “Follow the data” is a wise aphorism when dealing with an asset that is intangible, ever-changing and evermore important to the wellbeing of your organization. Where does it come from? Where does it go? Who has access? Who can modify it? How long should […]

  • 4 months ago
    How Abe Lincoln Would Do SEO

    If Abe was a Search engine optimization specialist (or SEO) I bet he’d do it differently than most companies do today. It’s not about gaming the system, it’s about adding value and helping people make a decision.  I first wrote about this around 2004, but it’s still relevant today. The data tells us it’s still […]

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