Data Driven Business

Howard Greenstein, COO, DomainSkate

Howard Greenstein is COO of DomainSkate, which helps SMBs and Law Firms protect their brands online with a patent-pending alert system. He’s also a marketing technology strategist and President of the Harbrooke Group, which specializes in helping companies communicate with their customers using the latest web technologies. Greenstein has worked with clients from the...

DAA Interview with Jim Sterne: Allaedin Ezzedin

DAA Interview with Jim Sterne: Allaedin Ezzedin Jim Sterne, Co-Founder & Current Chairman of the Digital Analytics Association, recently asked Allaedin Ezzedin, Web Analytics Manager at E-Nor, a few questions about his work in...

eMetrics Summit Interview Series: Alexandra Soubrier

eMetrics Summit Interview Series: Alexandra Soubrier In anticipation of her upcoming keynote presentation at the eMetrics Summit Boston, “The Avinash Program & Owned Media KPIs at Unilever,” we asked Alexandra Soubrier, Senior Manager Marketing...

eMetrics Summit Interview Series: Brian Melinat

eMetrics Summit Interview Series: Brian Melinat In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics of the Future,” we asked Brian Melinat, Social Media Listening Consultant at Dell, a few...

The Changing Landscape of B2B Sales

Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team...

Stéphane Hamel, Director of Innovation, Cardinal Path

Stéphane is the Director of Innovation for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients.  His knowledge and thought...

Sh*t Digital Analysts Say

Sh*t Digital Analysts Say By now you must know about the amazingly erudite and funny https://twitter.com/shitmydadsays. It became a book and a short-lived TV series with William Shatner. It also spawned a rash of...

Kevin Hillstrom, President, MineThatData

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet...

Steve Jackson, CEO, Quru

Steve is a well known analytics specialist, author and speaker. A pioneer in the industry since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’...

Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive

Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive Avinash Kaushik is an American entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation...

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