Getting an organization to adopt a data-driven strategy is the first step. Getting them to change their ways is another matter. Most people are unwilling to take a first step without a clear destination, complete with waypoints and specific hotels booked months in advance. Tony has charted out the journey in advance so that even the most timid executives can feel confident that the next step forward is in the right direction.
Speakers: Tony Stagg , Digital Analytics Lead, Covario