Data Driven Business

Industry News

What it takes to be data driven

Andreas and Peter went to Boston eMetrics 2014 to catch up with the newest Web Analytics trends and to meet and hear from some of the leading industry masterminds.   Read about what it takes to be data driven in their conference report and why you should always think about the business goals before you

The Best Response to ‘What’s Our Social Media ROI?’ #eMetrics

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not, according to Jeffrey Doak, vice president of social...

12 Free Social Media Tools

If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools place all of...

Rudi Shumpert – Talking Shop with Corry Prohens

I have known Corry Prohens since 2009 and have been lucky enough to call him a friend for most of that time. I have worked with many different recruiters over my career and none of them have...

The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More

Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting...

Email Marketing Vs Social Media

Email Marketing and Social Media seem to always be going head to head these days.  I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. ...

Top 5 TED Talks for Marketers

TED, otherwise known as Technology, Education and Design, is an organization that seeks to unite people who have a shared interest in gaining a deeper understanding of our world. A number of influential business people have presented...

Infographic: How To Optimize Promoted Tweets for Best Engagement Rates!

Promoted Tweets are one of Twitter”s Advertising options to target to your audience, wherever they are on Twitter by paying for it. One of the biggest challenges that marketers & advertisers on Twitter face, after convincing the...

Visual Content Marketing Strategy eBook

eBook: A Visual Content Marketing Strategy. Featuring advice from 10 top content marketing brands including: EMC Corporation, Cisco Systems, Tumblr, Microsoft and LinkedIn plus content marketing experts Pam Didner, Carla Johnson, Mark Schaefer, Lee Odden, and Jim...

Talking Shop with Blair Reeves

If you have spent any time on any of the digital measurement social media channels the past year or more you have surely seen the tweets and great content from Blair Reeves who blogs at www.bullishdata.com.  After...

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