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By: Tia Fisher
On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertising to avoid deception. What has changed? The general requirements for disclosures have not changed; however, the FTC has offered clearer guidance for the inclusion of disclosures in digital marketing channels, in...
Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive Avinash Kaushik is an American entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation...
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing,...
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Why does such a risky approach to innovation work so well? In late March, as Starbucks was preparing to introduce its first offer...
2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile...
The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...
Adam R. Kahn serves as Chief Operating Officer, Rising Media, Inc, as well as Publisher of Predictive Analytics Times and eMetrics Times. A graduate of Northeastern University (M.S., 1996) and Hofstra University (B.A., 1993)...
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the...
By Zak Stambor , Managing Editor, internetretailer
Originally published at
internetretailer.
Early results show a 10% to 15% jump in shoppers completing purchases , the retailer says. Wal-Mart Stores Inc. today announced it has launched a new site search tool on Walmart.com that displays higher...
If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps to the unemployment line): Low Hanging Fruit Basic...
