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The best predictor of the future is the past—that’s been a mantra in business for decades. But how is your company figuring out what its past actually is, and how are you implementing that knowledge into future campaigns to increase sales and visibility? If you’re not using data-driven marketing you’re missing the boat—a boat...
Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...
If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and...
By: Sri Sridharan, Senior Analyst, Forrester Research. Follow her on Twitter @Srividya.
Originally published at
cmswire.
I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...
DAA Interview with Jim Sterne: Allaedin Ezzedin Jim Sterne, Co-Founder & Current Chairman of the Digital Analytics Association, recently asked Allaedin Ezzedin, Web Analytics Manager at E-Nor, a few questions about his work in...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
1. Mistake: Optimizing for Conversion at the Expense of Your Must-Have Experience Too often testing is done to optimize conversion of a particular page or marketing element without consideration for the overall goal of...
eMetrics Summit Interview Series: Brian Melinat In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics of the Future,” we asked Brian Melinat, Social Media Listening Consultant at Dell, a few...
By: Adam Greco, Senior Partner, Web Analytics Demystified
Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team...
Stéphane is the Director of Innovation for Cardinal Path and drives the creation of innovative company-wide solutions and digital measurement strategies designed to deliver maximum value and insight to clients. His knowledge and thought...
