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If anyone comes to you with a pre-packaged program for implementing a suite of existing mobile apps to revolutionize your business, put a lock on your wallet and show them the door. While offering productivity apps such as email, calendar, and contacts can help pretty much every business, that’s about as general as it...
What good are likes and retweets over social media if they don’t add to your company’s bottom line? If you think tracking your company’s social media return on investment (ROI) is a waste of...
The Data Driven Business conferences are designed to empower your business to strategise and optimise with data analytics. Whether you are interested in Marketing Optimization, Big Data, or Predictive Analytics, Data Driven Business will...
Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....
By: Michal Parizek, Conversion optimization enthusiast,
AvastOriginally published at
online-behavior.
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity Model. I’ve promised to write a separate blog post about every pillar. Due to...
By: Jodi McDermott, a vice president at
comScore
Originally published at
forbes.
You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in...
Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I...
Dana Hayes Jr.,
GVP, Global Partner Development,
AcxiomOriginally published at
clickzThanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging “people data.” While it’s true that marketers...
By: Bill Siwicki, Managing Editor, Mobile Commerce
Originally published at
internetretailer.
Tablet shoppers account for a slight majority of mobile sales and consistently spend more money and convert much more often compared with shoppers on smartphones, the Internet Retailer Mobile 500 finds. On average, 55%...
By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at
huffingtonpostWith the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...
