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Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn’t supposed to begin until 2014. However,...
For those who think technology alone can make their marketing efforts more successful, the chief marketing officer of Adobe has some advice: “I wouldn’t waste your money on it.” Ann Lewnes offered the candid...
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...
A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for...
Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to...
Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if...
By: Belle Beth Cooper, first Content Crafter, Buffer & co-founder of Exist.
This post originally appeared on the Buffer blog.
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines,...
With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well,...
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...
Facebook advertising is more important than ever in 2014. If you want your business to succeed on Facebook this year, you’re going to have to start taking advertising seriously. However, there are still some...
