Community
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free...
Pinterest is more popular than Twitter with U.S. consumers, and Instagram is making strides, Pew says. But Facebook remains the most widely used social network among U.S. online adults by far. For the first...
It’s hard to overestimate the importance of getting away. No matter how much you love your work, perspective comes from outside looking in, not inside looking out. Taking a week or two off to...
What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion...
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies — or at Least Product Managers,” it’s no surprise that Big Data is such a...
“Selfie” recently beat out “twerk” and “bitcoin” to be named The Oxford Dictionaries‘ word of the year. If a similar list were to exist for the most annoying and overused corporate buzzwords of 2013,...
By: Barry Levine
Originally published at
newsfactorBehavioral marketing that captures what the user is doing without the user’s conscious consent mirrors the cookie-based tracking of users across Web sites for the delivery of online ads that relate to a user’s...
I had the opportunity a couple of weeks ago to attend a conference on the Art of Marketing, hosted in my home city by the San Diego AMA. Surely, it’s a sign of the...
Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your...
The Data Driven Business conferences are designed to empower your business to strategise and optimise with data analytics. Whether you are interested in Marketing Optimization, Predictive Analytics, Conversion or Google Analytics, Role of affiliate...
