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By: Jim Sterne, Founder, eMetrics Summit
Sh*t Digital Analysts Say By now you must know about the amazingly erudite and funny https://twitter.com/shitmydadsays. It became a book and a short-lived TV series with William Shatner. It also spawned a rash of YouTube take offs from “Sh*t White Girls Say…to Black Girls” to “Sh*t Kids Say to their Moms.” Funny (and sometimes...
Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet...
Steve is a well known analytics specialist, author and speaker. A pioneer in the industry since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’...
Today’s consumers interact with multiple channels. For example, the same customer may have touchpoints that include word-of-mouth, billboards, Facebook ads, in-app promotions, and call centers. Today’s consumers can “replicate themselves,” meaning that they can...
By: Judi Samuels, Content Strategist, Our Kids Media, Inc.
What gets measured gets managed (Peter Drucker) We’ve often heard this famous quote by Peter Drucker. And it’s true…If we don’t set goals and objectives, and then frequently measure against them, we may be...
The AlloSphere, a 30-foot diameter sphere built inside a 3-story near-to-anechoic (echo free) cube, allows for synthesis, manipulation, exploration and analysis of large-scale data sets in an environment that can simulate virtually real sensorial...
We have an over-abundance of data and a myriad of tools. We have plenty of process and technology to help our people sift, sort, slice and dice… but to what end? This panel of...
In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate...
Smarter Commerce Conversations with John Lovett & Bryan Eisenberg
Bryan Kramer, CEO and President of Purematter talks with John Lovett, Senior Partner at Web Analytics Demystified and Bryan Eisenberg, Keynote Speaker, Eisenberg Holdings, LLC at Smarter Commerce Global Summit 2013 in Nashville. Bryan,...
By Anthony Myers
Originally published at
cmswireJust ask a statistician. Big data is simply anything that won’t fit in Excel. This was the conclusion of a panel of experts at the eMetrics Summit this week, and what they meant was,...
