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A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it was common for business consultants to talk about the changing role of the chief information officer (CIO): He (always a...
Do you ever wonder which social network is best for B2B marketing? Me too, so I did some audience research and found some surprising results. Here’s how you can do it too. Even...
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more. This one, from Passion Digital includes a few must-know best practices...
We live in an age where Content Marketing is perhaps the most interesting and complex it has ever been. With new media for publishing and new ways to reach readers developing every day, we...
Part 1: The Importance of Google Plus Introduction Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to...
Marketing automation is all the rage among marketing types like me. There are good reasons for this. When I led the marketing function in the 90s for a technology consulting firm, I tried to...
Howard Greenstein is COO of DomainSkate, which helps SMBs and Law Firms protect their brands online with a patent-pending alert system. He’s also a marketing technology strategist and President of the Harbrooke Group, which...
Why is visual content so important? Visual content is one of the most powerful communication mediums available to brands today. It’s simple: human brains process visuals more efficiently than text alone, which makes visual content...
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be...
National advertisers to grab 40% share of US local media ad spending this year US consumers love local search, at least according to January 2014 polling by Google conducted in partnership with Ipsos MediaCT...
