Community
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let’s think about this for a minute. Brands today have more options for content marketing, such...
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build them instead of just being overwhelmed with a "best segments" posts? If your answer to...
How can you use social media to boost your brand? By establishing a presence on the top social media networks that are most relevant to your business, updating regularly, engaging with customers and then...
Bigger isn’t always better, but you won’t know unless you test. Image source. We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pages get more leads!” shouts...
According to research by Gigya, Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53% of social log-ins globally in the first quarter of 2014....
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. If you ask 10 different people in the digital marketing industry whether social...
Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of...
There is no question that LinkedIn is one of the most powerful networking platforms around. It connects, credentializes, and recruits. It provides a glimpse into the professional lives of those we know, and those...
It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way...
The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load...
